Do lixo pro luxo

WANT is an interactive (anti) retail experience created by the the University of Washington’s Environmental Design class. The exhibit is designed to make learning about saving money a pleasurable experience. Actual goods are replaced with lookalike objects that preach the benefits of thrift. It’s an interesting subversion, encoding a message at-odds with the inherent nature of the retail environment.

http://www.psfk.com/2009/03/want-fake-retail-encourages-saving-money.html